Although this can seem daunting, integrated treatment is often the most effective in order to break old habits
One kiosk owner, Rakesh Kumar Jain, removed his Marlboro ads before Aroras team arrived
39 A cross-sectional tracking survey, where smokers were interviewed and followed up approximately one month later, found that compared to smokers who completed their follow-up survey prior to standardized packaging, those followed-up in the early transition period showed significantly greater increases in rates of stopping themselves from smoking and higher quit attempt rates, those followed-up in the late transition period showed greater increases in intentions to quit, and those followed-up post-standardized packaging showed more premature stubbing out of cigarettes and higher quit attempt rates
But the industry also knew it had to respond more tangibly to public concerns - concerns that ultimately threatened their profits, either through falling sales or costly litigation
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